Who we are
IPA expertise, applied with intent.
We are a specialist consultancy built around one purpose: helping organisations get more from their marketing investment through the rigour of IPA best practice.
Our mission
To bring IPA measurement standards and effectiveness thinking to every client engagement — regardless of sector or scale.
Our approach
Practical over theoretical. We work alongside teams, not just in reports. Every recommendation is grounded in evidence and deliverable.
Our values
Rigour, clarity, and candour. We tell clients what they need to hear, backed by the IPA frameworks that prove it.
People behind the work
Eko Chubinidze
Co-Founder — Brand Strategy & Communications
Eko is a brand strategy and communications professional with extensive experience at the intersection of investment, government, and strategic communications. She played a key role in the development and positioning of Galleria Tbilisi, one of Georgia's flagship investment projects, working within the Georgian Co-Investment Fund. As Client Service Director at Leavingstone — one of the most awarded creative and digital agencies in the region — she led complex, multi-stakeholder projects aligning strategy, creative execution, and measurable outcomes for both public and private sector clients.
David Tavlalashvili
Co-Founder — Investment Strategy & FDI
David is an investment promotion professional with over a decade of hands-on experience at the intersection of FDI strategy, investor relations, and location marketing. The majority of his career was spent at Enterprise Georgia — Georgia's national investment promotion agency — where he rose to Head of Investment Department, leading investment attraction and aftercare strategy at the institutional level. At HGM, David leads client strategy and the investment narrative, grounding every engagement in the operational realities of FDI.
Ready to start?
Let’s talk about your next campaign.
Whether you need a strategy review, agency support, or team training — we can help. Reach us directly at hello@hgmarketing.com.