Investment Promotion · Marketing · Redefined

Marketing that
moves

— A boutique consultancySpecialised in IPAs.

We help Investment Promotion Agencies raise their profile, sharpen their brand, and attract the investors they deserve.

01 — Introduction

Who we are.

Established 2026Boutique by design.

HGM is a boutique marketing consultancy built for the investment promotion sector.

So we built the agency we wished existed when we were on the other side.

We are former IPA insiders, marketing strategists, and brand specialists who have spent the last decade inside the investment promotion machine. We know how IPAs are funded, how boards measure success, how briefs get written, and how the work actually lands on the desks of investors.

01 — Principle

IPA insiders.

A decade inside investment promotion. We speak fluent board, KPI, and ministerial review.

02 — Principle

Context before methodology.

We arrive with questions, not a playbook. Your mandate, your market, and your constraints shape everything we build.

03 — Principle

Strategy + execution.

We connect the investment story to the channels, campaigns, and conversations that actually reach investors.

04 — Principle

Long game, by design.

FDI decisions take years. We build marketing that works on that timeline — not against it.

02 — Capabilities

What we offer.

01Audit

Investment Potential
Audit

Develop a clear, evidence-based understanding of your destination's investment potential, market position, and current visibility.

02Narrative

Narrative
& Positioning

Transform insights into a clear, investor-centric narrative that positions your destination competitively in the global investment landscape.

03Strategy

Communication
Strategy

Design a structured system to attract, engage, and convert investors using the narrative and positioning defined earlier.

04Blueprints

Execution
Blueprints

Provide clear, actionable instructions for implementation partners and internal teams.

05Execution

Guided
Execution

Support implementation and ensure the strategy translates into measurable investor engagement.

06Partners

Access to Execution
Partners

We connect you with global media platforms, design studios, and digital agencies aligned with your strategy from day one.

03 — Contact

Start a conversation.

Ready to take your location
marketing to the next level?
Reach out.